The South Korean drama market is rapidly transitioning from existing media channel-based to a innovative industrial structure led by OTT and digital platforms. In this shift, drama production costs have increased https://meshbookmarks.com/story19010517/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-digital-streaming-innovation-and-global-advancement-strategies-with-changes