At the exact moment of decision, friction appears. Each field adds hesitation and slows momentum. When intent is high, speed and clarity matter more than structure. This is where an AI chatbot earns its place. It replaces friction with conversation and explains why an AI chatbot for lead generation consistently outperforms forms when intent is strongest. https://www.getmyai.ai/blog/ai-chatbot-for-lead-generation-chat-vs-forms